Victoria Seitz (California State University of San Bernardino)
Project: Thinking Beyond Our Borders: Developing Strategies for Internationalization of Romania’s Products and Services
Period: 27th of November 2017 – 22nd of December 2017
Short presentation: Western European and American companies have been instrumental in introducing brands to the global marketplace via exports, subsidiaries, joint ventures, mergers and acquisitions. Hundreds of western brands are now available through globalization to a market that was literally cut off from the rest of the world. Some of the top brands include Coca Cola, Microsoft, IBM, General Electric and Intel (“The 100 Top Brands”, 2002). However, given that Romania has been transitioning to a market economy since 1991 and a member of the European Union for only 10 years, they are not familiar with western marketing practices (www.tradeport.org) for global expansion
The goal of this project is to conduct seminars to students and the academy regarding international marketing introducing western practices of environmental scanning, internal assessment, SWOT analysis and global strategies. Moreover, seminars will be conducted with faculty and administration regarding development of an international marketing curriculum and strategies to further internationalize institutes.
Conducting seminars on international marketing will assist students’ in developing an understanding of global marketing practices and help to contribute to increasing Romania’s presence on the world stage. Seminars to faculty and administration will provide the foundation for developing a program in international marketing and provide the information for internationalizing institutes.
Institutional profile and CV: http://phonebook.csusb.edu/FacultyProfile.aspx?ID=33